Cindy Gordon
Coldwell Banker Residential Brokerage | 774-249-4824 | [email protected]


Posted by Cindy Gordon on 8/2/2020

As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.





Posted by Cindy Gordon on 7/26/2020

Image by Pexels from Pixabay

When you list your home for sale, you will have people you don't know exploring the property -- and while real estate agents will supervise them, you will still have extra foot traffic in your home. You can work with your listing agent to ensure that visiting buyers are properly vetted (new listings often attract curious visitors that are not interested in buying, just touring the home). You can also take steps to protect your property during open houses and showings. A security system isn't beneficial -- because the people admitted to your home for a showing have permission to be there. Here's what to do before you list your home to protect your possessions from theft or harm. Most people are well-intentioned and the vast majority of showings are trouble-free but preparing to show your home can give you peace of mind and preserve your privacy and possessions, too. 

Replace originals: If you have original works of art as focal points in some rooms, you may want to replace them with prints, reproductions or lesser works while your home is on the market. Consider having artwork professionally packed by an art historian or specialty mover before your home goes on the market and you won't have to worry about it being in an empty home.  Note that even well-intentioned visitors could damage original art simply by touching it, so evaluate which pieces should stay on display when you show your home. 

Remove small electronics: Your wall mounted flat screen is safe during showings since it is simply too awkward to remove and tote away, but smaller pieces could be at risk. Small electronics like phones, tablets and games should be removed or secured before a showing. These items may also contain your personal information and secure data, so putting them away can protect your privacy, too. 

Secure or remove personal items: Jewelry and other small items should be removed from the home or placed in a safe or other secure location. Even if you don't have a conventional jewelry box or valet on display, consider removing especially valuable or sentimental items while your home is on on the market. 

Most visitors are honest, authentic buyers. However, if you have concerns about theft or damage, sweep your home before you list it and secure or replace any important items.




Tags: Open House   showing   seller tips  
Categories: Selling  


Posted by Cindy Gordon on 7/19/2020

A home showing often plays a key role in the property selling journey. In fact, if your house dazzles a buyer during a showing, you may receive an offer to purchase your residence shortly after this individual views your home.

Of course, there is no guarantee that a house showing will lead to a fast, profitable home selling experience. But if you know how to plan ahead for a house showing, you could boost the likelihood that this event will lead to an offer to purchase your residence.

There are many things that sellers need to consider before they host a house showing, such as:

1. The Condition of a Home

Dedicate time and energy to enhance your home's interior and exterior. That way, a buyer can fall in love with your residence during a showing.

To bolster your house's interior, you should clean each room of your home as best as you can. Also, don't forget to eliminate clutter that otherwise may make your house appear small and cramped.

Meanwhile, to upgrade your house's exterior, you should mow the lawn, fix any cracked or damaged home siding and perform other repairs. If you need assistance with home exterior upgrades, you can always reach out to property improvement professionals, too.

2. Scheduling Options

You should make it simple for a buyer to schedule a house showing at his or her convenience. By doing so, you can provide buyers with lots of options to view your residence – something that may help you speed up the house selling cycle.

For sellers, it helps to maintain flexibility in regards to home showings. And if you are open to home showings on nights and weekends, you could give buyers plenty of opportunities to check out your house in-person.

3. Your Home Selling Expectations

If a buyer wants to make an offer to purchase your home following a showing, you may have only a limited amount of time to determine how to proceed. However, if you establish house selling expectations, you can quickly decide whether to accept, reject or counter a buyer's offer to purchase your home.

For those who are concerned about hosting home showings or completing other house selling tasks, you may want to hire a real estate agent. This housing market professional is ready to assist a home seller and ensure this individual can easily navigate the property selling journey.

A real estate agent is dedicated to a seller's success. Thus, he or she will work with a seller, learn about this individual's goals and plan accordingly. And if a seller ever has concerns or questions, a real estate agent can respond to them.

When it comes to hosting a home showing, there is no need to stress. By considering the aforementioned factors, a seller can plan ahead for a house showing. And as a result, a seller may be able to accelerate the home selling journey.





Posted by Cindy Gordon on 7/12/2020

Image by pascalhelmer from Pixabay

You’ve spent months scouring home listings and viewing houses. Once you found your dream home, you signed the contracts and successfully closed. Congratulations! It’s time to get started on this next exciting chapter of your life.

While you’re probably eager to move your belongings into your new home, it’s a good idea to pause for a moment and plan to give your new house a deep cleaning. Here are five areas you’ll want to focus on before you start hauling in your possessions.

1. Bathrooms

Bathrooms are a priority because you’ll want to eliminate any potential germs lurking about. Even if everything looks clean, you can’t know for sure if it’s only been surface-cleaned, so you’ll want to give it your own deep cleaning. This way you can ensure any bacteria or other icky germs aren’t lingering. Focus on the toilet, sink, and tub. Don’t forget the toilet seat—ideally, install a new one.

Tip: Change the shower curtain and liner or, if you’re keeping the existing curtain because it matches the décor, give it a good machine wash.

2. Kitchens

Kitchens are another room where germs tend to linger. To start, clean the interiors of the oven and refrigerator. Next, use disinfectant to wash down the sink, faucet, counters, cabinets and all appliance exteriors. Don’t forget any handles and knobs.

Once you’ve got the kitchen clean, cover the cabinet and pantry shelves with new liner. Not only will it help protect your dishes and other wares, but it’ll give these spaces a fresh clean look and feel when you place your items in it.

3. Floors & Carpets

If you aren’t immediately replacing carpets, give them a deep cleaning with a rug cleaner. If you don’t own or have access to one, you can rent one from a grocery or hardware store. Wash any hardwood floors. To avoid harsh chemicals, you can use water and white vinegar, they’ll eliminate most bacteria and remove most dirt and grime.

Give the bathroom and kitchen floors additional attention by thoroughly washing these floor surfaces with a disinfecting cleaner. Be sure not to miss any nooks and crannies. Clean tile, vinyl or linoleum with a bacteria-killing cleaner and don’t forget any grout—a baking soda paste works nicely.

4. Air Filters

It’s hard to know when air filters were last changed. It’s always a good idea to replace them, just to be on the safe side. Mark the filters with the date, so you know when it’s time to swap them out again.

Tip: Don’t forget the vent filter above the stove if you have one.

5. Door Knobs

Door knobs are easy to overlook but they are a prime area for lingering germs. Go through your home and disinfect doorknobs, cabinet pulls and drawer handles. Don’t forget the handles on sliding glass or shower doors.

Tip: Use disinfectant wipes on doorknobs if you’re short on time

Once you’ve given your house a deep cleaning, you can confidently move your possessions into your home with a fresh, clean start.




Categories: Buying  


Posted by Cindy Gordon on 7/5/2020

If your house is on the market or you're preparing to put it up for sale, you probably feel like you have 101 things to do!

Fortunately, the list is much smaller than that and you can enlist the help of a real estate agent to handle many of the details.

To increase your chances for a fast sale, your agent will offer you suggestions on ways to enhance the eye appeal and curb appeal of your home. Although many of the things they point out may seem minor and superficial, the cumulative effect they'll have on the marketability of your home could be significant.

Minor flaws will be noticed by potential buyers and could easily give them the impression that your home hasn't been updated, properly maintained, and well taken care of. While that may not be true, remember that presentation is everything. And, if I may slip in one more old, but true cliché: "You don't get a second chance to make a good first impression!" That is as true in real estate sales as it is in making sure you're breath is fresh!

With that in mind, here's a list of some of the relatively inexpensive improvements you can make that will help you favorably impress prospective home buyers.

  • There are a lot of cheap or relatively inexpensive repairs you can make, such as repairing and painting over damaged walls, oiling squeaky hinges, and replacing cracked windows and bathroom tiles. Toilets that run and faucets that leak are other examples of minor problems that can make a bad impression on potential buyers.
  • Lighting, both natural and artificial, sets the mood in a room and can have an impact on how people perceive your home. It's usually advisable to let in as much natural light as possible and increase the wattage of lightbulbs in dark rooms and hallways. On the other hand, harsh lightening can also make an unfavorable impression, so it's necessary to find the perfect balance between glaring and dreary lighting. Most real estate agents are attuned to minor (or major) changes that need to be made to elements like lighting, décor, and furniture arrangement.
  • Avoid the appearance of clutter, disorganization, and chaos in any part of your home! This would apply to everything from closets and cabinets to counter-tops, desks, and bedroom dressers. If your basement or attic is a "disaster area," that could reflect negatively on you and the attractiveness of your home. A good, general rule-of-thumb for controlling clutter is "less is more."
  • Be prepared to do at least a little painting and a lot of cleaning to prepare your house for successful showings. A certain amount of landscaping and lawn care is also necessary, with tasks such as mowing, pruning, and weeding at the top of the list.
Although there are a lot of things to keep in mind when staging and preparing your home for a fast sale, the best way to start out is with a list of priorities and the advice of a seasoned real estate agent.