Cindy Gordon
Coldwell Banker Residential Brokerage | 774-249-4824 | [email protected]


Posted by Cindy Gordon on 8/2/2020

As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.

1. Post your listing

It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels.  Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.

2. Ask your friends to share

Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.

3. Give them a reason to love your home

Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.

Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.

If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.





Posted by Cindy Gordon on 7/19/2020

A home showing often plays a key role in the property selling journey. In fact, if your house dazzles a buyer during a showing, you may receive an offer to purchase your residence shortly after this individual views your home.

Of course, there is no guarantee that a house showing will lead to a fast, profitable home selling experience. But if you know how to plan ahead for a house showing, you could boost the likelihood that this event will lead to an offer to purchase your residence.

There are many things that sellers need to consider before they host a house showing, such as:

1. The Condition of a Home

Dedicate time and energy to enhance your home's interior and exterior. That way, a buyer can fall in love with your residence during a showing.

To bolster your house's interior, you should clean each room of your home as best as you can. Also, don't forget to eliminate clutter that otherwise may make your house appear small and cramped.

Meanwhile, to upgrade your house's exterior, you should mow the lawn, fix any cracked or damaged home siding and perform other repairs. If you need assistance with home exterior upgrades, you can always reach out to property improvement professionals, too.

2. Scheduling Options

You should make it simple for a buyer to schedule a house showing at his or her convenience. By doing so, you can provide buyers with lots of options to view your residence – something that may help you speed up the house selling cycle.

For sellers, it helps to maintain flexibility in regards to home showings. And if you are open to home showings on nights and weekends, you could give buyers plenty of opportunities to check out your house in-person.

3. Your Home Selling Expectations

If a buyer wants to make an offer to purchase your home following a showing, you may have only a limited amount of time to determine how to proceed. However, if you establish house selling expectations, you can quickly decide whether to accept, reject or counter a buyer's offer to purchase your home.

For those who are concerned about hosting home showings or completing other house selling tasks, you may want to hire a real estate agent. This housing market professional is ready to assist a home seller and ensure this individual can easily navigate the property selling journey.

A real estate agent is dedicated to a seller's success. Thus, he or she will work with a seller, learn about this individual's goals and plan accordingly. And if a seller ever has concerns or questions, a real estate agent can respond to them.

When it comes to hosting a home showing, there is no need to stress. By considering the aforementioned factors, a seller can plan ahead for a house showing. And as a result, a seller may be able to accelerate the home selling journey.





Posted by Cindy Gordon on 5/17/2020

Want to sell your home? Like many home sellers, you're probably on the lookout for a real estate agent who can help you get the best price for your house.

Choosing the right real estate agent usually will require you to perform comprehensive research. You'll need to examine the credentials and skills of many real estate agents in your area. Plus, you may want to sit down and chat with various real estate agents to find one who can simplify the home selling process.

Ultimately, there are several questions you should ask a real estate agent before you hire him or her to sell your house, including:

1. What is your home selling experience?

No two homes are identical, and much in the same way, no two real estate agents are exactly alike. As such, you should learn about a real estate agent's experience to ensure he or she possesses the expertise necessary to sell your house.

For example, if you're selling a condo, you may want to hire a real estate professional with condo experience. Or, if you're looking to sell your home as quickly as possible, you should find a real estate agent who knows how to promote a home across social media and other platforms.

2. How will you keep in touch?

What good is a real estate agent if this professional fails to keep you informed throughout the home selling journey?

With the right real estate agent at your side, you'll be able to stay up to date along each stage of the home selling process. In fact, this professional will provide you with updates about offers on your home, requests to view your residence and much more.

Furthermore, your real estate agent should be easily accessible via phone and email. This means if you need support at any point during the home selling journey, your real estate agent will be able to assist you.

3. Can you provide references?

An expert real estate agent should have no trouble connecting you with past clients. That way, you can find out how this real estate professional has helped previous home sellers accomplish their goals.

If you connect with a real estate agent's past clients, you can get a better idea about how this real estate professional responds to various home selling challenges. As a result, you'll be better equipped to determine if this real estate agent is the right person to help you sell your house.

4. How will you market my house?

A real estate agent should go above and beyond the call of duty to market your house to the right groups of homebuyers. This professional typically will allocate extensive time and resources to learn about you and your home selling needs and help you plan accordingly.

Finding out how a real estate agent will promote your home is essential. With this information, you can understand whether a real estate agent will do everything possible to showcase your residence to potential homebuyers.

Use the aforementioned questions, and you can select the right real estate agent to help you sell your home.





Posted by Cindy Gordon on 5/10/2020

Real estate market data is readily available to home sellers across the United States. With this information at your disposal, you should have no trouble maximizing the profits from your home sale.

Now, let's take a look at three real estate market data that every home seller needs to check out before listing a residence.

1. Prices of Comparable Houses

Let's face it – determining a competitive price for your house may prove to be difficult, regardless of your home's age or condition. Fortunately, if you analyze the prices of comparable residences in your city or town, you can better understand how your house stacks up against the competition and price it appropriately.

Furthermore, it may be beneficial to conduct a home appraisal prior to listing your house. This appraisal enables a home expert to assess your house both inside and out. Then, you'll receive an appraisal report that contains a property valuation, which may help you determine a competitive price for your house.

2. Prices of Recently Sold Houses

Are you preparing to enter a buyer's or seller's market? Review the prices of recently sold houses in your area, and you can find out whether the current housing market favors buyers or sellers.

If home sellers are receiving offers at or above their initial home asking prices, now may be an ideal time to list your residence. Thus, you may want to add your house to the real estate market sooner rather than later to capitalize on a housing sector that likely favors sellers.

Conversely, if home sellers are receiving offers below their initial home asking prices, you may want to allocate significant time and resources to find ways to improve your house. Because if you enhance your house's exterior and interior, you may be able to help your house stand out from the competition and increase the likelihood of a profitable home sale.

3. Average Amount of Time That a House Is Listed

Check out how long houses stay on the real estate market before they are sold – you'll be glad you did. With this housing market data in hand, you can assess the pulse of the real estate market and map out your home selling journey accordingly.

If you need help collecting or analyzing real estate market data, there is no need to worry. Hire a real estate agent today, and you can gain the insights that you need to make informed decisions throughout the home selling journey.

A real estate agent is a housing market expert who is happy to help you in any way possible. He or she will provide recommendations about how to price your house and improve your home's interior and exterior. Plus, a real estate agent is available to respond to any of your home selling concerns or questions, at any time.

Ready to list your home? Review the aforementioned housing market data, and you can obtain deep insights into the real estate sector prior to selling your house.





Posted by Cindy Gordon on 3/15/2020

Getting your home ready to sell entails quite a lot. Staging, taking photos, stocking the toiletries, and--in the case of an open house--entertaining guests. You want the visitors to your home to feel welcome and like they could live there someday.

To achieve this it takes planning and an eye for what really “works” in your home. To do this you’ll have to let go of everything you’ve made your home into and turn it into a blank slate where others can imagine it fitting their personal taste.

In this article, we’re going to give you some tips on preparing your home for an open house or showing to leave the best possible impression on your visitors.

Remove yourself from the picture

It might be sad to take down your family photos and personal effects, but imagine yourself in a visitor’s shoes. When you enter a home you’re thinking of buying, you don’t want to be distracted by what the previous family did with the home. Rather, you want to look forward and imagine your own family making a life there.

Declutter

Even the most minimalistic of homeowners tend to accumulate a lot of stuff over the years. However, walking into a home filled with items is distracting from the features of the home. You want to draw people’s eyes toward the best characteristics of your home--whether that’s spaciousness or architectural features.

We suggest packing your belongings by room and renting out a storage facility while you wait to move into your new place.

Stage appropriately

Working with someone to stage your home is a guaranteed way to make sure your house looks welcoming for your guests and photos. However, if you plan on doing the staging yourself take a look at some similarly styled homes online to find out what looks good in their photos. When we furnish our homes, we do it based on our personal taste, comfort, and utility. Staged homes are about aesthetics and atmosphere.

Once you’ve finished staging, it’s time to clean up after yourself. Wipe down surfaces, polish wood, and clean the windows.

Don’t neglect the exterior

The outside of your home is as important as the inside. It will be visitor’s first impression when they arrive at your driveway. To prepare, make sure your siding and windows are clear of dirt, the lawn mowed, the gutters cleaned, and the doors freshly painted, if necessary. Sweep the driveway and remove any yard tools from sight.

Welcoming guests

Your real estate agent knows how to run an effective open house. However, here are a few key things to remember on the day your guests will arrive.

First, light a candle and use air fresheners where necessary. A neutral smell is the best option, but an air freshener is better than a bad one if there are parts of your home that are prone to bad smells.

Next, make sure the bathrooms are stocked with toilet paper, tissues, and clean towels. If yours are getting old, it could be a good time to replace hand towels altogether.

Finally, welcome your guests with a new welcome mat at the front door to make a great first impression.