Cindy Gordon
Coldwell Banker Residential Brokerage | 774-249-4824 | [email protected]


Posted by Cindy Gordon on 4/25/2021

All house buyers have different pet peeves when it comes to evaluating homes, but there are a lot of easy fixes you can do to reduce the chances of losing a sale. Here are a few tips to keep in mind.

Squeaky doors: Lubricating squeaky hinges is one of the easiest things you can do to improve your chances of making a positive impression on prospective home buyers. A seemingly small thing like squeaky door hinges can make your house seem old, poorly maintained, and in disrepair. A squeaky door hinge is probably not going to make or break the sale of your house, but in combination with other little flaws that prospects might notice, it could have a major impact.

Weeds cropping up: Another clear signal to prospects that your property hasn't been properly maintained -- at least in their minds -- is the existence of weeds. Other than an overgrown lawn, nothing detracts from curb appeal more than weeds coming up everywhere, especially in driveway cracks, walkways, and front steps. If your home is on the market or you're considering selling it in the near future, getting rid of noticeable weeds will help improve your property's curb appeal and make a better impression on prospective buyers. If you hate the idea of handling or applying commercial weed killers, non-toxic household items like vinegar or salt have been known to nip the weed problem in the bud. Whether you use store-bought herbicides or natural remedies, make sure you don't damage any nearby plants that you want to protect. In some cases, manually pulling out weeds and carefully digging out the roots is the most risk-free approach, although it's also the most labor intensive!

Dust and cobwebs: No matter how thorough you think you've been in cleaning your house, you're probably going to miss a few spots that prospective buyers will notice. In small amounts, a little dust is not going to make or break your sale, but like squeaky door hinges, small problems add up! Areas that homeowners and house cleaners often overlook include baseboards, ceiling fans, and corners of ceilings.

Unpleasant odors: If your house smells like pets, mold, or mothballs, that sometimes can be a deal breaker. Bad odors are a major sensory turnoff that could easily sour people on the idea of making an offer on your house. Musty odors are often indicative of a larger problem, such as a damp basement, leaky pipes, water damage, or mold infestation. Eliminating odors prior to having your house shown can be as simple as doing a thorough cleaning, or as complex and expensive as hiring a mold remediation service.

The good news about preparing your home for sale is that a seasoned real estate agent can provide you with the advice, guidance, and help you need to maximize your chances for attracting offers and selling your property for its full market value.





Posted by Cindy Gordon on 1/3/2021


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!





Posted by Cindy Gordon on 6/23/2019

Getting your house ready to be sold can seem like an overwhelming undertaking. Like any large project, though, if you take it one step at a time, you'll be amazed at what you can accomplish!

The ideal scenario involves having everyone in the family pitch in to keep your house looking its best for each showing. When you divide the labor and work as a team, things get done a lot faster and more efficiently.

Keeping your lawn mowed, bushes trimmed, and house clean on a consistent basis are among the many challenges of always being ready for the next showing. Another common necessity involves applying a fresh coat of paint to walls and other surfaces. That relatively inexpensive step can help make your home look dramatically brighter, vibrant, and more appealing to prospective buyers.

One thing to keep in mind when preparing to put your home on the market is that you (the owner) are probably "too close to the trees to see the forest." In other words, you may be overly accustomed to the appearance, the imperfections, and the décor of your home to be able to identify what needs to be upgraded, fixed, or changed. An experienced real estate agent can help you develop a cost-effective plan for staging your home, enhancing curb appeal, and making necessary improvements to maximize your home's appeal and marketability.

There are dozens of inexpensive things you can do that often have a major impact on the impression you make on potential buyers. Having your carpets, upholstered furniture, and draperies professionally steam-cleaned, for example, can make a world of difference! So can adding a few colorful flower arrangements, inside and out. Lots of light -- both natural and artificial -- also helps make your home look more cheerful and inviting. Keeping your windows crystal clear is another way to make a positive impression, as well as cleaning out your closets to avoid a cluttered, unkempt look.

A few other critical things homeowners sometimes forget to do is clean up dog droppings in the yard, fix squeaky hinges, and remove visible mouse traps from the basement and garage -- especially if there are mice in them! The cleanliness of your cat's litter box is another major priority that can easily be overlooked.

Even the most meticulous, conscientious home sellers can forget to clean, prepare, or organize important things before potential house buyers come to visit, so it's useful to create checklists and routines to get ready for scheduled house showings.

While some homes pose more of a challenge than others when it comes to getting ready for real estate showings, the goal is to make the most of what you have, and do so within your available budget and timeframe.





Posted by Cindy Gordon on 1/1/2017

 Whether you're staging your home to sell it faster or preparing for a big family gathering, there are a lot of easy, inexpensive things you can do to accentuate the positive and downplay the negative.

While one or two small touches may not guarantee making a great impression, a handful of upgrades and improvements  should tip the scales in your direction. Here are a few ideas and possibilities:

  1. Clean carpets: If you have pets, children, or teenagers in the house, there's a good chance your carpets have some ugly stains on them. Fortunately, there are relatively easy solutions ranging from hiring a professional carpet cleaning service to renting a steam cleaner machine from your local hardware store or supermarket. In some cases, you may need to pretreat the stains with a cleaning spray. Keep in mind, however, that pre-treating carpet stains can be risky. First of all, there's the potential for certain cleaning solutions to permanently fade the color of your carpet. Secondly, some cleaning chemicals are toxic, so it's important to read the label and use them with caution. Fortunately, more and more professional carpet cleaning services are using non-toxic, "green" cleaning products, so look for companies that are environmentally friendly in their practices. Depending on the extent of your carpet stains, a good vacuuming and thorough steam cleaning, alone, might produce the desired results.
  2. Upgrade door knobs: You probably never paid attention to the quality of your door hardware, but it's not uncommon for homeowners to have very plain-looking doorknobs throughout their house. Visitors will probably notice them, at least on a subtle level, if the knobs are either exceptionally cheap or -- on the other hand -- very stylish and distinctive. Granted, replacing a bunch of ordinary doorknobs with $40 antique-style or crystal glass hardware could get rather pricey! A more economical alternative would be to get moderately priced doorknobs that would achieve the desired result without costing hundreds of dollars. If you're going to continue living in your home and are looking for ways to add extra style and quality to your decor, then doing an extensive doorknob upgrade is an option to consider. On the other hand, if you're staging your home for sale, then a more conservative approach might be appropriate.
  3. Replace light switch covers and outlet plates: Many homes seem to have run-of-the mill, plastic light switch covers, which serve the purpose, but don't enhance the decor at all. While it may be another subtle aspect of your overall decorating scheme, it's one of the many features people may notice. Metallic or artistic-looking switch covers make a much more positive statement about your attention to detail and quality.
  4. Remove smudges from windows and mirrors: Crystal clear windows and mirrors help bring out the best in your home. It's one of those small touches that can make a big difference in the impression you make on family, friends, and -- if your house is on the market -- potential buyers.
There are literally dozens of small changes, improvements,and upgrades you can consider making in and around your home, but very often it's those little touches that make a lasting impression.