Cindy Gordon
Coldwell Banker Residential Brokerage | 774-249-4824 | cindygordonhomes@gmail.com


Posted by Cindy Gordon on 5/7/2017

There's one thing all successful real estate agents, advertising executives, and marketing professionals know about human behavior: Many people make buying decisions for emotional reasons, and then justify those decisions with facts. In other words, they might say they bought a particular house because of all the updates and stainless steel appliances, but the real reason was that they could imagine themselves living there, being happy, entertaining friends and family, raising their children, and even growing old together there.

For some home buyers, the deciding factor is that it reminds them of fond childhood memories or perhaps the house they grew up in. Whenever a home for sale stirs up good feelings, happy  memories, or positive thoughts in the mind of prospective buyers, it increases the chances they'll make an offer on the house.

Home Staging Tips

If your house is now on the market or you're considering putting it up for sale, there are a lot of steps you can take to make it more attractive to buyers. Obvious improvements like doing a thorough top-to-bottom cleaning of the house can make a big difference, but there are literally dozens of other things you can do to attract more offers and get the highest possible price for your property. Sometimes it's something as simple as a creating a pleasing scent, like cinnamon, lavender, hot coffee, of freshly baked bread, cookies, or muffins, that can create a comforting and enticing ambiance for potential buyers.

Although your real estate agent should already be well versed in the nuances of home staging, it would be to your benefit to do some research on it and participate in the process. Some home owners hire a professional home staging consultant to make sure no details are overlooked.

Avoiding Home Staging Pitfalls

Attractively decorating your home can be one aspect of making a good impression on potential buyers, but it's necessary to cast the widest possible net, so to speak, when making decorating choices. In other words, you would want the appearance, style, and color choices in your home to appeal to a wide variety of different tastes, rather than just a select few. That's why it's beneficial to get an objective opinion from an experienced real estate agent, a professional decorator, or a home staging consultant. Since you've been living in your home for umpteen years, you're probably going to be "too close to the trees to see the forest."

Some things that homeowners often tend to overlook just before prospective buyers arrive to tour their house include the following:

  • Furniture that's arranged in a haphazard, disjointed, or cluttered way
  • 'Welcome' mats that are dirty, faded, and anything but welcoming
  • Overflowing or grungy-looking trash baskets
  • Overgrown shrubbery
  • Smudged or cobweb-laden windows
  • Kitchens, bathrooms, and other areas of the house that are disorganized and visibly unclean
Keeping your home in immaculate condition at all times is definitely one of the more challenging aspects of putting it up for sale. However, when you consider the cost of keeping a house on the market for longer than necessary and eventually having to lower the price, the extra effort is well worth it!


 





Posted by Cindy Gordon on 1/15/2017

If you are selling your home or just looking to redecorate, one thing you may want to do is make the rooms look bigger. Here are some tips on how to make the rooms in your home appear larger: Use an oversize mirror to enhance the effect of light. Mirrors reflect both natural and artificial light making a room bigger and brighter. Glass-topped tables and see-through furniture can create an illusion that enhances the room with a more open flow. Clear the clutter. There’s nothing that makes a small space feel even more cramped than having too much stuff. Rooms with everything in place have a certain flow to them. A room without clutter has a more streamline look and a larger appearance. Light colored walls will also make your rooms appear bigger. Colors such as cream, beige, light grayish-blue and lavender will reflect and multiply the light giving the room an airy feel. Use dual-purpose furniture. Furniture that doubles as storage increases the function of each space.  Pieces like an entryway bench with storage space or a flip-top ottoman are great ways to combine furniture and function. Use vertical space to create storage and maximize those out-of-the-way areas in your home. Utilize those out-of-the-way nooks like the area under a flight of stairs.  





Posted by Cindy Gordon on 1/1/2017

 Whether you're staging your home to sell it faster or preparing for a big family gathering, there are a lot of easy, inexpensive things you can do to accentuate the positive and downplay the negative.

While one or two small touches may not guarantee making a great impression, a handful of upgrades and improvements  should tip the scales in your direction. Here are a few ideas and possibilities:

  1. Clean carpets: If you have pets, children, or teenagers in the house, there's a good chance your carpets have some ugly stains on them. Fortunately, there are relatively easy solutions ranging from hiring a professional carpet cleaning service to renting a steam cleaner machine from your local hardware store or supermarket. In some cases, you may need to pretreat the stains with a cleaning spray. Keep in mind, however, that pre-treating carpet stains can be risky. First of all, there's the potential for certain cleaning solutions to permanently fade the color of your carpet. Secondly, some cleaning chemicals are toxic, so it's important to read the label and use them with caution. Fortunately, more and more professional carpet cleaning services are using non-toxic, "green" cleaning products, so look for companies that are environmentally friendly in their practices. Depending on the extent of your carpet stains, a good vacuuming and thorough steam cleaning, alone, might produce the desired results.
  2. Upgrade door knobs: You probably never paid attention to the quality of your door hardware, but it's not uncommon for homeowners to have very plain-looking doorknobs throughout their house. Visitors will probably notice them, at least on a subtle level, if the knobs are either exceptionally cheap or -- on the other hand -- very stylish and distinctive. Granted, replacing a bunch of ordinary doorknobs with $40 antique-style or crystal glass hardware could get rather pricey! A more economical alternative would be to get moderately priced doorknobs that would achieve the desired result without costing hundreds of dollars. If you're going to continue living in your home and are looking for ways to add extra style and quality to your decor, then doing an extensive doorknob upgrade is an option to consider. On the other hand, if you're staging your home for sale, then a more conservative approach might be appropriate.
  3. Replace light switch covers and outlet plates: Many homes seem to have run-of-the mill, plastic light switch covers, which serve the purpose, but don't enhance the decor at all. While it may be another subtle aspect of your overall decorating scheme, it's one of the many features people may notice. Metallic or artistic-looking switch covers make a much more positive statement about your attention to detail and quality.
  4. Remove smudges from windows and mirrors: Crystal clear windows and mirrors help bring out the best in your home. It's one of those small touches that can make a big difference in the impression you make on family, friends, and -- if your house is on the market -- potential buyers.
There are literally dozens of small changes, improvements,and upgrades you can consider making in and around your home, but very often it's those little touches that make a lasting impression.





Posted by Cindy Gordon on 6/19/2016

You are about to make a big decision; putting your home up for sale but there are some very important things you need to do before the sign goes in the yard and you open your doors to potential buyers. Getting these things checked off the list will help get you to a quicker and more profitable sale. Here are some tips to get you started: 1. Sit down with your real estate professional. Come up with a game plan and set a realistic asking price. Make decisions about marketing and showing availability. Pre-scheduling meetings or times to catch up with your agent will help keep the lines of communication open. 2. Get your paperwork in order. Prepare a list of repairs, upgrades that have been done to your home. Assemble all maintenance records, warranty information and user guides for appliances in the home. If you do not have them many are available on the internet. It will show potential home buyers you care about your home. 3. Clean your home top to bottom. Wash the walls, shampoo the rugs, touch up the paint and get every cobweb from the corners. Remember your home will be looked at very closely and the last thing you want is a buyer to be turned off by a little dirt. 4. Organize and declutter everywhere. You have probably acquired quite a bit of stuff. Go through every closet, cabinet, and start clearing out. You may want to have a yard sale or donate unwanted items to charity. For the things that you must keep consider a storage unit. 5. Get a home inspection. Have a pre-sale inspection of your home. This will prevent any surprises and help you identify any problem areas in your home. Repairs can affect the ultimate sale price of your home. For problem areas, make repairs or get estimates. This will help you determine what the ultimate sale price or items you may need to be prepared to negotiate on. 6. Stage the home to sell. Hire a professional stager to dress your home for sale. You will want to stage the home inside and out. Research shows that staged homes typically sell for more money. Congratulations you are well on your way to a successful sale.  





Posted by Cindy Gordon on 6/12/2016

First Impressions In real estate, as in most other areas of life, you only have one chance to make a good first impression. As the homeowner, you may have gotten used to bent rain gutters, loose roof shingles, or miss-aligned shutters. However, to a potential buyer, these items stand out like a “sore thumb” and alert the first-time homebuyer to avoid your home. Know Your Home Both Inside And Out How old is the roof? When was the furnace last inspected and serviced? How much are the taxes? Potential buyers want to know everything. Be up front and honest. When you employ a realtor, they will buffer these questions for you. Gather Your Paperwork Review your mortgage to determine if there is a pre-payment penalty. Know the amount of annual property taxes, insurance, homeowner’s association dues and assessments, annual maintenance such as lawn services and pest protection and if there are any liens against the home. Do you have a current termite inspection? Price Your Home Correctly Taking a realistic approach when it comes to pricing your home is one of the most important decisions you will make in the marketing of your home. It doesn’t matter if you are attempting to sell the home yourself, or enlist the services of the most reputable realtor available. No matter the amount of advertising or best sales efforts, you cannot sell a home that is overpriced. Your realtor can help you review neighborhood comparisons and determine a fair, realistic price. Your realtor’s knowledge of local properties, market values and trends can correctly start the process that will ensure that you get the best price and the best results. Let Your Realtor Do Their Job It is best to vacate the residence when an agent is showing the home to a prospective buyer so that they may have a candid conversation with the realtor to resolve any issues that may arise. A buyer is not going to voice what they don’t like about the house if you are in hearing range. Perhaps the prospective buyer can’t stand the orange carpet in the den. If the realtor doesn’t know what a buyer likes and dislikes he/she cannot overcome the objections. If the realtor knows the carpet is a “turn-off”, the realtor can include it’s replacement in the negotiations, rather than lose a sale. If you are home when an agent shows the property, stay out of the way. You do not want a buyer to feel pressured and that you are looking over their shoulder as they inspect the house. Consider All Offers Carefully When you list your home with a realtor, they are obligated to bring you all offers. Don’t dismiss a low offer out of hand. It may be more cost-effective to take a bit less for the sales price than to have the home sit on the market for months. If you are making mortgage payments, it may cost you in the long run if you delay.