Cindy Gordon
Coldwell Banker Residential Brokerage | 774-249-4824 | cindygordonhomes@gmail.com


Posted by Cindy Gordon on 2/18/2018

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.





Posted by Cindy Gordon on 5/7/2017

There's one thing all successful real estate agents, advertising executives, and marketing professionals know about human behavior: Many people make buying decisions for emotional reasons, and then justify those decisions with facts. In other words, they might say they bought a particular house because of all the updates and stainless steel appliances, but the real reason was that they could imagine themselves living there, being happy, entertaining friends and family, raising their children, and even growing old together there.

For some home buyers, the deciding factor is that it reminds them of fond childhood memories or perhaps the house they grew up in. Whenever a home for sale stirs up good feelings, happy  memories, or positive thoughts in the mind of prospective buyers, it increases the chances they'll make an offer on the house.

Home Staging Tips

If your house is now on the market or you're considering putting it up for sale, there are a lot of steps you can take to make it more attractive to buyers. Obvious improvements like doing a thorough top-to-bottom cleaning of the house can make a big difference, but there are literally dozens of other things you can do to attract more offers and get the highest possible price for your property. Sometimes it's something as simple as a creating a pleasing scent, like cinnamon, lavender, hot coffee, of freshly baked bread, cookies, or muffins, that can create a comforting and enticing ambiance for potential buyers.

Although your real estate agent should already be well versed in the nuances of home staging, it would be to your benefit to do some research on it and participate in the process. Some home owners hire a professional home staging consultant to make sure no details are overlooked.

Avoiding Home Staging Pitfalls

Attractively decorating your home can be one aspect of making a good impression on potential buyers, but it's necessary to cast the widest possible net, so to speak, when making decorating choices. In other words, you would want the appearance, style, and color choices in your home to appeal to a wide variety of different tastes, rather than just a select few. That's why it's beneficial to get an objective opinion from an experienced real estate agent, a professional decorator, or a home staging consultant. Since you've been living in your home for umpteen years, you're probably going to be "too close to the trees to see the forest."

Some things that homeowners often tend to overlook just before prospective buyers arrive to tour their house include the following:

  • Furniture that's arranged in a haphazard, disjointed, or cluttered way
  • 'Welcome' mats that are dirty, faded, and anything but welcoming
  • Overflowing or grungy-looking trash baskets
  • Overgrown shrubbery
  • Smudged or cobweb-laden windows
  • Kitchens, bathrooms, and other areas of the house that are disorganized and visibly unclean
Keeping your home in immaculate condition at all times is definitely one of the more challenging aspects of putting it up for sale. However, when you consider the cost of keeping a house on the market for longer than necessary and eventually having to lower the price, the extra effort is well worth it!


 





Posted by Cindy Gordon on 1/15/2017

If you are selling your home or just looking to redecorate, one thing you may want to do is make the rooms look bigger. Here are some tips on how to make the rooms in your home appear larger: Use an oversize mirror to enhance the effect of light. Mirrors reflect both natural and artificial light making a room bigger and brighter. Glass-topped tables and see-through furniture can create an illusion that enhances the room with a more open flow. Clear the clutter. There’s nothing that makes a small space feel even more cramped than having too much stuff. Rooms with everything in place have a certain flow to them. A room without clutter has a more streamline look and a larger appearance. Light colored walls will also make your rooms appear bigger. Colors such as cream, beige, light grayish-blue and lavender will reflect and multiply the light giving the room an airy feel. Use dual-purpose furniture. Furniture that doubles as storage increases the function of each space.  Pieces like an entryway bench with storage space or a flip-top ottoman are great ways to combine furniture and function. Use vertical space to create storage and maximize those out-of-the-way areas in your home. Utilize those out-of-the-way nooks like the area under a flight of stairs.  





Posted by Cindy Gordon on 1/1/2017

 Whether you're staging your home to sell it faster or preparing for a big family gathering, there are a lot of easy, inexpensive things you can do to accentuate the positive and downplay the negative.

While one or two small touches may not guarantee making a great impression, a handful of upgrades and improvements  should tip the scales in your direction. Here are a few ideas and possibilities:

  1. Clean carpets: If you have pets, children, or teenagers in the house, there's a good chance your carpets have some ugly stains on them. Fortunately, there are relatively easy solutions ranging from hiring a professional carpet cleaning service to renting a steam cleaner machine from your local hardware store or supermarket. In some cases, you may need to pretreat the stains with a cleaning spray. Keep in mind, however, that pre-treating carpet stains can be risky. First of all, there's the potential for certain cleaning solutions to permanently fade the color of your carpet. Secondly, some cleaning chemicals are toxic, so it's important to read the label and use them with caution. Fortunately, more and more professional carpet cleaning services are using non-toxic, "green" cleaning products, so look for companies that are environmentally friendly in their practices. Depending on the extent of your carpet stains, a good vacuuming and thorough steam cleaning, alone, might produce the desired results.
  2. Upgrade door knobs: You probably never paid attention to the quality of your door hardware, but it's not uncommon for homeowners to have very plain-looking doorknobs throughout their house. Visitors will probably notice them, at least on a subtle level, if the knobs are either exceptionally cheap or -- on the other hand -- very stylish and distinctive. Granted, replacing a bunch of ordinary doorknobs with $40 antique-style or crystal glass hardware could get rather pricey! A more economical alternative would be to get moderately priced doorknobs that would achieve the desired result without costing hundreds of dollars. If you're going to continue living in your home and are looking for ways to add extra style and quality to your decor, then doing an extensive doorknob upgrade is an option to consider. On the other hand, if you're staging your home for sale, then a more conservative approach might be appropriate.
  3. Replace light switch covers and outlet plates: Many homes seem to have run-of-the mill, plastic light switch covers, which serve the purpose, but don't enhance the decor at all. While it may be another subtle aspect of your overall decorating scheme, it's one of the many features people may notice. Metallic or artistic-looking switch covers make a much more positive statement about your attention to detail and quality.
  4. Remove smudges from windows and mirrors: Crystal clear windows and mirrors help bring out the best in your home. It's one of those small touches that can make a big difference in the impression you make on family, friends, and -- if your house is on the market -- potential buyers.
There are literally dozens of small changes, improvements,and upgrades you can consider making in and around your home, but very often it's those little touches that make a lasting impression.





Posted by Cindy Gordon on 6/19/2016

You are about to make a big decision; putting your home up for sale but there are some very important things you need to do before the sign goes in the yard and you open your doors to potential buyers. Getting these things checked off the list will help get you to a quicker and more profitable sale. Here are some tips to get you started: 1. Sit down with your real estate professional. Come up with a game plan and set a realistic asking price. Make decisions about marketing and showing availability. Pre-scheduling meetings or times to catch up with your agent will help keep the lines of communication open. 2. Get your paperwork in order. Prepare a list of repairs, upgrades that have been done to your home. Assemble all maintenance records, warranty information and user guides for appliances in the home. If you do not have them many are available on the internet. It will show potential home buyers you care about your home. 3. Clean your home top to bottom. Wash the walls, shampoo the rugs, touch up the paint and get every cobweb from the corners. Remember your home will be looked at very closely and the last thing you want is a buyer to be turned off by a little dirt. 4. Organize and declutter everywhere. You have probably acquired quite a bit of stuff. Go through every closet, cabinet, and start clearing out. You may want to have a yard sale or donate unwanted items to charity. For the things that you must keep consider a storage unit. 5. Get a home inspection. Have a pre-sale inspection of your home. This will prevent any surprises and help you identify any problem areas in your home. Repairs can affect the ultimate sale price of your home. For problem areas, make repairs or get estimates. This will help you determine what the ultimate sale price or items you may need to be prepared to negotiate on. 6. Stage the home to sell. Hire a professional stager to dress your home for sale. You will want to stage the home inside and out. Research shows that staged homes typically sell for more money. Congratulations you are well on your way to a successful sale.